Bonding with Adhesives, Connecting ASEAN, Forging a Smart Future | NAMHEN Resin Wraps Up a Successful Run at the 26th Vietnam International Shoes & Leather Fair, Deepening Southeast Asian Presence and Opening a New Chapter in Globalization
From July 8 to 10, the 26th Vietnam International Shoes, Leather and Industrial Equipment Exhibition (SHOES & LEATHER VIETNAM 2026) was grandly held at the Saigon Exhibition and Convention Center in Ho Chi Minh City. As a leading professional shoe-leather exhibition in Southeast Asia with comprehensive industry chain coverage, this year’s event occupied 20,000 square meters of exhibition space, bringing together over 800 quality exhibitors from more than 30 countries and regions, as well as over 15,000 professional buyers. As a specialized force in the field of shoe adhesives, NAMHEN Resin made a brilliant appearance with a range of core products and innovative solutions. Backed by outstanding bonding performance, stable process behavior, and efficient on-site services, the company earned wide acclaim and in-depth cooperation intentions from Vietnamese and other Southeast Asian visitors, marking a successful conclusion to the show.
Deepening Presence in ASEAN, Steadily Expanding Brand Influence
Throughout the three exhibition days, the NAMHEN Resin booth drew a steady stream of visitors and inquiries. Vietnam remains the world’s second-largest footwear exporter, with substantial OEM production for major international brands continuously concentrated in the country, fueling a growing demand for high-quality shoe adhesives. Footwear material suppliers, shoe manufacturers, and brand purchasers from Vietnam, Indonesia, Thailand, Cambodia, and other Southeast Asian countries stopped by the booth, showing particular interest in the company’s showcased PU adhesives, water-based eco-friendly adhesives, grafted adhesives, and primers. The on-site technical team delivered enthusiastic and professional consultations, offering full-process recommendations from adhesive selection to application tailored to different footwear materials and production processes. Many clients made on-site appointments for post-show sample trials, with clear cooperation intentions.
Product Innovation Driving Emerging Demand in Southeast Asia
NAMHEN Resin has always regarded R&D as the core engine of its corporate development. Responding to the hot and humid production environment of Southeast Asia and the high-speed operation of automated production lines, the company continuously optimizes key performance indicators such as adhesion, heat resistance, and hydrolysis resistance. Leveraging its comprehensive production R&D system and advanced testing equipment, the company’s product portfolio covers full categories including PU adhesives, water-based adhesives, primers, and hardeners, effectively accommodating various footwear lamination scenarios and automated line requirements. It has provided long-term, stable adhesive solutions for multiple internationally renowned shoe brands, consistently driving the upgrade of shoemaking processes toward higher efficiency and greater environmental sustainability.
Deepening Collaboration, Building a Cross-Border Supply Chain Ecosystem
Beyond product excellence, NAMHEN Resin places equal emphasis on building and refining its global service system. The company has established technical service outlets in both Northern and Southern Vietnam and is actively developing localized service capabilities across Southeast Asia, committed to delivering full-chain technical support—from adhesive recommendations and line commissioning to post-sale follow-up. During the exhibition, many long-standing clients made special visits to the booth, highly commending the batch-to-batch stability of NAMHEN Resin products and the responsiveness of its technical team. Meanwhile, new clients showed strong interest in the company’s customized development capabilities and flexible supply mechanisms. As Vietnam increasingly becomes a vital nexus in the global footwear supply chain, NAMHEN Resin is dedicated to “partner-style” service, growing alongside its customers and deeply integrating into the regional industrial ecosystem.
Win-Win Future, Building a New Landscape for High-Quality Footwear Industry Development
This participation in the Vietnam exhibition was not only a concentrated showcase of NAMHEN Resin’s technical strength and product quality but also a significant milestone in the company’s strategy to deepen its Southeast Asian market presence and connect with the global supply chain. Leveraging Vietnam’s geographical advantages and policy dividends as a manufacturing hub for the global footwear industry, the company will continue to focus on customer needs, increase R&D investment, improve its eco-friendly product lines, and enhance supply chain flexibility. With more stable, efficient, and sustainable adhesive solutions, NAMHEN Resin aims to accelerate the industry’s transformation toward smarter, greener, and higher-quality manufacturing.
As the event concludes, a new journey begins. We extend our heartfelt gratitude to every new and old friend who visited the NAMHEN Resin booth for their guidance and exchanges, to the organizers for their meticulous arrangements, and to all NAMHEN team members for their hard work.
Looking ahead, NAMHEN Resin will continue to uphold its brand mission of being the “true expert in shoe adhesives,” joining hands with global partners to write a new chapter of high-quality development in the shoe adhesive sector.
